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ced5a5f5e9 What's the secret? Let's call her shopper number 24, a thirtysomething woman in yellow pants and a white sweater, accompanied by a preschool-age girl, who enters the health and beauty aisle of a supermarket at 10:37 a.m. Whyte project analyzing how people use public spaces, adapted anthropological techniques to the world of retail and forged an innovative career with the consulting firm Envirosell. But when I first hung out my shingle, my academic colleagues thought I was selling out, and the marketers and merchants I sought to serve looked at me as an alien from a distant planet. When a premises' functions clash, a way must be found to accommodate as many uses as possible. About the author(2009)Paco Underhill is the founder and CEO of Envirosell, Inc.
ContentsIf You Can Read This Youre Too Young 137 Kids 151 iV 165 The Sensual Shopper 171 The Big Three 194 Time 201 CashWrap Blues 208 The Internet 227 Come Fly with Me 254 Windows of the World 268 Final Thoughts 280 Acknowledgments 293 Index 299 Copyright . There, as I watched, two customers lined up to pay. Each department was similar the jeans section was a square area that held from eight to twelve tabletop displays and some wall shelving. In this drugstore, we advised our client about what we had learned and suggested a counterintuitive move that the aspirin be relocated to someplace off the main drag. Product Description: Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. The aspirin was displayed on a main aisle of the store, on the path to some refrigerated cases of soft drinks, which tended to draw a great many customers to that part of the store. His work has been used to make public spaces better and more useful to citizens, which in turn made cities better and more useful, too.